Content Marketing

4 basic steps for implementing a content calendar

If you’ve read anything about content marketing, you already know marketers need to start thinking more like publishers. Every major publisher has an editorial calendar: a planned agenda for their content. A content calendar isn’t just a calendar marketed with … Read More

Content Marketing

Messages are more important than keywords

We all want our content to be on the front page of Google’s search results. And for good reason, 71% of Google searches result in a click on a page one listing. In our quest, we learn about SEO tactics, … Read More