Content Marketing, Procrastination

Story telling lessons from March Madness “Cinderella” teams

I’ll admit it. We’re in that little March Madness lull before Final 4, and I’m suffering from withdrawal. My family has a very competitive bracket challenge, and this year it’s not even close – I’m crushing it. But now I … Read More

Content Marketing

Block spam referral traffic in Google Analytics

I was so excited this week when I opened Google Analytics to look at our stats. The graphs of users and sessions were both trending up. When I looked into where that traffic was coming from, I saw a huge … Read More

Content Marketing

How to co-write with experts

Co-writing content is always a challenge. You have double the goals, vision, and feelings. (Let’s be honest, most of us get attached to our writing.) Writing with a subject matter expert (SME) can be even more difficult. You’re likely working … Read More

Life@Wriber

Shooting Wriber’s new video- what I learned on set

This weekend I tagged along to the set of our new product video. Oak & Rumble‘s team was so welcoming – I had so much fun! I’d like to say that they taught me a lot about video production, but I’ll … Read More

Procrastination

All your burning grammar questions answered

In our interview with Lisa Kitteringham of Lexica Communications, we talk gendered pronouns, emoticons, and Danish comedians! Kendra: Let’s start easy! What are your thoughts on the singular “their”? Lisa: I’m into it! “His or hers” is clunky and everyone knows … Read More

Content Marketing, Life@Wriber

The myth we’re building startups on: if you build it they will come

We talk to startups every day. They’re built on sweat, passion, and optimism. And while I’ve spent a lot of time soaking that up (well, hopefully not the sweat), I’ve also spent hours trying to convince founders that their tech … Read More