Co-writing content is always a challenge. You have double the goals, vision, and feelings. (Let’s be honest, most of us get attached to our writing.) Writing with a subject matter expert (SME) can be even more difficult. You’re likely working … Read More
Wriber Blog
Shooting Wriber’s new video- what I learned on set
This weekend I tagged along to the set of our new product video. Oak & Rumble‘s team was so welcoming – I had so much fun! I’d like to say that they taught me a lot about video production, but I’ll … Read More
All your burning grammar questions answered
In our interview with Lisa Kitteringham of Lexica Communications, we talk gendered pronouns, emoticons, and Danish comedians! Kendra: Let’s start easy! What are your thoughts on the singular “their”? Lisa: I’m into it! “His or hers” is clunky and everyone knows … Read More
The myth we’re building startups on: if you build it they will come
We talk to startups every day. They’re built on sweat, passion, and optimism. And while I’ve spent a lot of time soaking that up (well, hopefully not the sweat), I’ve also spent hours trying to convince founders that their tech … Read More
Writing your brand guidelines
Your prospects are self-selecting in and out of your funnel based on what they learn about you from external sources and from your content. Consistency is more important than ever, and brand guidelines should include more than just imagery. This … Read More
7 productivity hacks for busy content creators
Hi everyone. My name is Denise and I am the owner of Stratigro Business Consulting. Stratigro provides tools for small business owners to help them identify and overcome challenges and grow their business. For 2016 we have committed to using content … Read More
Defining your brand personality
Brand personalities give a relatable and trustworthy face to companies. Defining your brand isn’t easy, but it’s necessary to help your audience form an emotional connection with you. Our free workbook is full of exercises that will guide you through … Read More
How to write content that wins micro-moments
What exactly is a micro-moment? Micro-moments are instances in our lives when we identify that we have a need; a problem we need to solve, a product we need to buy, or the answer to an endless amount of questions … Read More
Valentine’s fails that will make you love your editor
Ah Valentine’s Day. It’s never been one of my favourite holidays. But I have to admit that I’ve always enjoyed making fun of the sickeningly sweet ads that start as soon as the holidays finish. Husbands, if you don’t buy … Read More
The art of managing writers and crushing your business goals
Managing teams of creative people is both incredibly rewarding and intensely challenging. They pour their heart and soul into every project, and they care about producing quality work. But their goals aren’t always aligned with the company’s, and all creatives … Read More