Wriber Blog

How to co-write with experts

Co-writing content is always a challenge. You have double the goals, vision, and feelings. (Let’s be honest, most of us get attached to our writing.) Writing with a subject matter expert (SME) can be even more difficult. You’re likely working … Read More

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Shooting Wriber’s new video- what I learned on set

This weekend I tagged along to the set of our new product video. Oak & Rumble‘s team was so welcoming – I had so much fun! I’d like to say that they taught me a lot about video production, but I’ll … Read More

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All your burning grammar questions answered

In our interview with Lisa Kitteringham of Lexica Communications, we talk gendered pronouns, emoticons, and Danish comedians! Kendra: Let’s start easy! What are your thoughts on the singular “their”? Lisa: I’m into it! “His or hers” is clunky and everyone knows … Read More

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The myth we’re building startups on: if you build it they will come

We talk to startups every day. They’re built on sweat, passion, and optimism. And while I’ve spent a lot of time soaking that up (well, hopefully not the sweat), I’ve also spent hours trying to convince founders that their tech … Read More

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Writing your brand guidelines

Your prospects are self-selecting in and out of your funnel based on what they learn about you from external sources and from your content. Consistency is more important than ever, and brand guidelines should include more than just imagery. This … Read More

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7 productivity hacks for busy content creators

Hi everyone. My name is Denise and I am the owner of Stratigro Business Consulting. Stratigro provides  tools for small business owners to help them identify and overcome challenges and grow their business. For 2016 we have committed to using content … Read More

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Defining your brand personality

Brand personalities give a relatable and trustworthy face to companies. Defining your brand isn’t easy, but it’s necessary to help your audience form an emotional connection with you. Our free workbook is full of exercises that will guide you through … Read More

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How to write content that wins micro-moments

What exactly is a micro-moment? Micro-moments are instances in our lives when we identify that we have a need; a problem we need to solve, a product we need to buy, or the answer to an endless amount of questions … Read More

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Valentine’s fails that will make you love your editor

Ah Valentine’s Day. It’s never been one of my favourite holidays. But I have to admit that I’ve always enjoyed making fun of the sickeningly sweet ads that start as soon as the holidays finish. Husbands, if you don’t buy … Read More

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The art of managing writers and crushing your business goals

Managing teams of creative people is both incredibly rewarding and intensely challenging. They pour their heart and soul into every project, and they care about producing quality work. But their goals aren’t always aligned with the company’s, and all creatives … Read More

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