Case Studies & Ebooks

Case Study: JFP Media

JFP Media is an authentic media platform in Toronto, focusing on creating original content that enables millennials to connect and express themselves. They give writers a platform, and product content that encourages their readers to consider different perspectives. Volunteer contributors … Read More

Case Studies & Ebooks

Writing your brand guidelines

Your prospects are self-selecting in and out of your funnel based on what they learn about you from external sources and from your content. Consistency is more important than ever, and brand guidelines should include more than just imagery. This … Read More

Case Studies & Ebooks

Defining your brand personality

Brand personalities give a relatable and trustworthy face to companies. Defining your brand isn’t easy, but it’s necessary to help your audience form an emotional connection with you. Our free workbook is full of exercises that will guide you through … Read More

Case Studies & Ebooks

The art of managing writers and crushing your business goals

Managing teams of creative people is both incredibly rewarding and intensely challenging. They pour their heart and soul into every project, and they care about producing quality work. But their goals aren’t always aligned with the company’s, and all creatives … Read More