Content Marketing, Procrastination

Story telling lessons from March Madness “Cinderella” teams

I’ll admit it. We’re in that little March Madness lull before Final 4, and I’m suffering from withdrawal. My family has a very competitive bracket challenge, and this year it’s not even close – I’m crushing it. But now I … Read More

Procrastination

All your burning grammar questions answered

In our interview with Lisa Kitteringham of Lexica Communications, we talk gendered pronouns, emoticons, and Danish comedians! Kendra: Let’s start easy! What are your thoughts on the singular “their”? Lisa: I’m into it! “His or hers” is clunky and everyone knows … Read More

Procrastination

Valentine’s fails that will make you love your editor

Ah Valentine’s Day. It’s never been one of my favourite holidays. But I have to admit that I’ve always enjoyed making fun of the sickeningly sweet ads that start as soon as the holidays finish. Husbands, if you don’t buy … Read More

Procrastination

6 ways to hold yourself accountable to writing

Whether it’s that next blog, article, or email, writing content gets put on the back burner. We know we should be writing, but we find excuses to pass it up. Get a list of startups, visit their blogs, and you’ll … Read More

Content Marketing, Procrastination

8 content marketing blogs you should be following

What’s the best way to stay updated with the world of content marketing? Follow influencers and thought leaders. Whether you’re a seasoned pro or just getting started, there 8 blogs are chock-full of advice, trends, and so much more: 1. … Read More

Procrastination

How to eliminate every blogging distraction

You wake up, stretch, sip your morning coffee, and declare, “Today is the day I finally get that blog done!” As you step into the office, your co-worker starts chatting about last night’s episode of your favourite show. After your … Read More

Procrastination

How to overcome your inner writing critic

How often does your inner writing critic show up? You’re typing out your latest blog, and then you stop to pause and thing, “No, no, that’s not good.” That’s when you hit the backspace button and write something else. But … Read More