Brand personalities give a relatable and trustworthy face to companies. Defining your brand isn’t easy, but it’s necessary to help your audience form an emotional connection with you.
Our free workbook is full of exercises that will guide you through the process. We’ll help you:
- record your origin story,
- harness the power of primal archetypes, and
- define your and your competitors’ brands.
John is the Founder & CEO of Wriber. He’s passionate about entrepreneurship, high-tech startups, thought leadership, content marketing, and artificial intelligence. John frequently volunteers his time at the University of Waterloo to help young entrepreneurs get their businesses off the ground. He’s also a faithful Toronto Maple Leafs fan, frequent Redditor, and lifelong learner.