Defining your brand personality

Brand personalities give a relatable and trustworthy face to companies. Defining your brand isn’t easy, but it’s necessary to help your audience form an emotional connection with you.

Our free workbook is full of exercises that will guide you through the process. We’ll help you:

  • record your origin story,
  • harness the power of primal archetypes, and
  • define your and your competitors’ brands.