Ignition Communications

How Ignition Used Wriber to Increase Monthly Billables by 30%

Ellyn Winters is the CMO of Ignition Communications, a full-service, boutique marketing and PR firm specializing in high growth tech companies. She’s worked with firms large and small for over 20 years to tell their stories, drive results and shift their brands into top gear.

The Challenge

Ignition has a reputation for producing high quality, consistent, inbound content for its clients. 80% of Ignition’s business is focused on content creation. As Ignition takes on more clients, the small firm needs to increase its ability to create content while continuing to deliver a high standard of quality.

The subject matter of content Ignition tackles for its clients is wide-ranging. Ellyn and her team find themselves writing on a range of content topics — everything from restaurant nutrition to network infrastructure management.

And, every client has its own set of brand style guidelines to follow. There’s terminology to remember, brand names to recall and specific grammar preferences (such as the Oxford Comma) that guide Ellyn and her team’s work. They find themselves producing branded content with a specific set of subheaders, keyword density, wording, grammar etc.

The Solution

Ellyn and her team have implemented Wriber’s writing & optimization software to help scale her business. Wriber helps Ignition’s team produce consistent, high quality content, faster. It also helps junior members of the team get up to speed on client projects faster, allowing them to quickly become familiar with a client’s brand language and voice.

Wriber’s research tool helps to inspire junior writers with fresh blog topics related to their clients’ wide-ranging subject matters. Wriber’s optimization and language checker ensures Ignition’s content is well written and always on-brand, no matter who writes it. This reduces editing time and ensures a high level of customer satisfaction.

The Results

Ellyn has been able to increase Ignition’s monthly billables by 30% using Wriber.

Ellyn can ramp up new writers faster and doesn’t have to micro-manage. She feels more confident handing off more projects to junior writers. Every junior writer has increased his/her own capacity by 20% using Wriber.

Wriber is a where writing meets optimization. While other tools out there might catch things like grammar and sentence length, Wriber takes it one step further to optimize the content I’m writing for search engine performance. And in today’s content marketing world – writing content that generates results is my raison d’être.
Ellyn Winters CMO, Ignition Communications
Ellyn Winters CMO, Ignition Communications

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