The art of managing writers and crushing your business goals

Managing teams of creative people is both incredibly rewarding and intensely challenging. They pour their heart and soul into every project, and they care about producing quality work. But their goals aren’t always aligned with the company’s, and all creatives have different timelines and processes.

Bridging the gap can be difficult, but when it’s done right, it’s worth the effort.

Our new eBook provides a how-to guide. You’ll learn:

  • why trust trumps “productivity”,
  • how to give feedback in the context of your KPIs, and
  • the best interview questions to assess a candidate’s dedication and adaptability.
John is the Founder & CEO of Wriber. He's passionate about entrepreneurship, high-tech startups, thought leadership, content marketing, and artificial intelligence. John frequently volunteers his time at the University of Waterloo to help young entrepreneurs get their businesses off the ground. He's also a faithful Toronto Maple Leafs fan, frequent Redditor, and lifelong learner.