Your prospects are self-selecting in and out of your funnel based on what they learn about you from external sources and from your content. Consistency is more important than ever, and brand guidelines should include more than just imagery.
This free ebook includes:
- checklists for design, writing, and publishing guidelines,
- examples of amazing brand guidelines, and
- pictures of giraffes.
John is the Founder & CEO of Wriber. He’s passionate about entrepreneurship, high-tech startups, thought leadership, content marketing, and artificial intelligence. John frequently volunteers his time at the University of Waterloo to help young entrepreneurs get their businesses off the ground. He’s also a faithful Toronto Maple Leafs fan, frequent Redditor, and lifelong learner.