2017 Canadian Marketing Technology Landscape

Update 06/20: We added 11 more companies and removed 5 companies.

Update 05/31: We added 21 more companies and recategorized 3 companies.

I’m happy to release our very own Canadian Marketing Technology Landscape inspired by Scott Brinker’s Marketing Technology Landscape Supergraphic.

There are a total of 285 solutions (from 271 Canadian companies). You can download standard and high-resolution versions of the infographic here:

A few notes:

  1. It took three months to build this landscape completely from scratch. Most time was spent trying to find every Canadian Martech company. And, Photoshop. Lots of Photoshop! We’re not experts but we did our best.
  2. Some companies are in more than one category because their solution spreads across multiple areas or they have multiple solutions.
  3. Our main sources for finding companies included Chiefmartec, Heinz Marketing Landscape DirectoryBetaKit Canadian Startup Map, MattermarkCapterra, and Google.
  4. This is not a definitive guide to the Canadian Marketing Technology Landscape. If we missed your company or you feel your company has been miscategorized, please let us know in the comments.
  5. We came across many agencies and consulting companies, but did not include them unless they had their own proprietary technology offering.
  6. Feel free to use this infographic in any form. We just ask that you credit us when you do.

Buy Local Tech!

We need to support our fellow Canadians and it’s our hope that this Martech landscape increases the awareness of Canadian solutions available. Approximately 5% of Martech companies are right here in our backyard! Next time you’re looking for a marketing solution, check here first.

List of Companies

Promotion

Mobile Marketing

  1. airG – telecom software, social networking service designed for mobile use, and a suite of multiplayer mobile games and applications
  2. Cluep – mobile ad platform that targets people based on what they are sharing, how they are feeling and where they have been
  3. Go2mobi – mobile advertising platform that leverages first-party data to generate measurable return on ad spend for brands and agencies
  4. Impact Mobile – end-to-end mobile mar­ket­ing solu­tions, allowing clients to engage and interact directly with mobile subscribers
  5. Mobify – mobile shopping platform that helps enterprise retailers create shopping experiences across every mobile touchpoint
  6. Mobile Experience Company – mobile marketing technology and solution provider that specializes in helping businesses build relationships with people
  7. SmartTones Media – audio watermarking technology that helps measure audiences in real-time

Display & Programmatic Advertising

  1. AcuityAds – self-serve programmatic advertising and real time bidding platform that effectively enables marketers to connect with their most meaningful audiences online via DSP and SSP
  2. Adacado – real-time creative platform delivers creative personalization, customer insight and results for digital display advertisers
  3. ADfits – loyalty reward campaigns that increase daily site visits, generate new revenue streams, and amplify on social media
  4. AdGear – full-stack advertising platform offers customers advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving, real-time bidding and exchange technology
  5. Addictive Mobility – mobile advertising solution that empowers brands to engage their in-app audiences
  6. Atedra – digital ad network for advertisers and publishers looking to build targeted solutions in online advertising
  7. SiteScout – self-serve advertising software that enables users to create and manage various formats of ad campaigns
  8. SlimCut Media – gives easy access to advertising demand through in-article video ad units and engages consumers with reader reward programs
  9. Sortable – ad technology works intelligently behind the scenes to optimize your ad impressions so you can focus on creating great content for your audience
  10. TrafficJunky – ad network that offers advertisers large volumes of quality web, mobile and tablet traffic & helps publishers maximize their online inventory revenue

Search & Social Advertising

  1. AdsRevenue – self-serve pop-under advertising network
  2. AdParlor – all-in-one video and social advertising platform for Facebook, Twitter, Instagram, Premium Video, Pinterest, and Snapchat
  3. Birdleap – Twitter advertising service for content marketers
  4. Needls. – determines the perfect target audience for Facebook and Instagram ads by monitoring social media conversations in real-time
  5. Seevibes – provider of smart audience advertising to support performance marketing across devices  advertising networks
  6. Tenscores – automation and insight into Google AdWords campaigns

Native & Content Advertising

  1. Polar – technology solutions that help premium publishers accelerate branded content revenue growth
  2. Real Content Network – provides advertisers and publishers with tools to deliver high performing, authentic content to their consumers
  3. StackAdapt – omnichannel advertising platform that helps brands accelerate customer acquisition by reaching relevant audiences through native, display, and video advertising

PR

  1. 24-7 Press Release – press release service & press release distribution industry for medium size businesses
  2. Agility PR Solutions – provides media monitoring, analysis, distribution, media database, media list building, and analytics
  3. Business Wire – press release distribution and regulatory disclosure
  4. CNW Group – news distribution, targeting, monitoring and marketing solutions help you connect and engage with target audiences across the globe
  5. Marketwired – PR solutions including press release and news wire distribution services, and media monitoring

Print

  1. Georgette Packaging – provides custom boxes to bakeries and small businesses
  2. Printchomp – real-time marketplace for print

Content & Experience

Interactive Content

  1. Blitzen – makes it simple to build and connect your online forms and favourite web apps such as Google Apps, Slack, MailChimp, and Dropbox
  2. FetchBot – marketing platform that delivers customized branded games for customer and audience engagement
  3. FluidSurveys – makes building, distributing and analyzing surveys easy, accessible and affordable
  4. Guides – makes it easy to create, share, and subscribe to living documents that help you get more out of life and work
  5. LookBookHQ – accelerates B2B purchase decisions by helping marketing and sales educate prospects and customers faster and more efficiently
  6. ProntoForms – technology for mobile forms and customizable forms
  7. Wishpond – makes it easy for marketers to create landing pages and contests, track leads, and send emails

Mobile Apps

  1. Tapstream – marketing dashboard for app makers to track acquisition, retention and ROI across channels

Video Marketing

  1. Flixel – create and share high-definition quality cinemagraphs
  2. Vantrix – helps video service providers optimize media processing operations and deliver high-quality media experiences
  3. Vidyard – provides tools to help companies leverage video across their business

Content Marketing

  1. Atomic Reach –  quality content and content performance platform
  2. ExpertFile – makes experts visible to media, conferences and prospects on your website
  3. Gnowit – real-time media monitoring software tool that provides detailed analysis for media analysts, marketing management, and PR organizations
  4. Mintent – automation platform that helps you plan, produce, publish and measure content projects in a global editorial calendar
  5. Mobify – mobile shopping platform that helps enterprise retailers create shopping experiences across every mobile touchpoint
  6. Pressly – allows enterprises to centralize, distribute, and optimize content across all communication channels
  7. ScribbleLive – end-to-end content marketing platform that helps you tell engaging stories as they happen
  8. SqueezeCMM – helps content marketers quickly uncover ROI through straightforward analytics and conversion measurement
  9. Uberflip – helps you create remarkable content experiences for every stage of the buyer journey
  10. Venngage –  helps you tell your stories and present your data with infographics
  11. Wriber – helps you create compelling content that drives more traffic and converts more customers

Email Marketing

  1. Campaigner – email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships
  2. Campayn – email marketing service used to create, share and track newsletters and marketing emails
  3. Goodbits – build emails from content you collect from sources like Slack, Chrome, Buffer, and Shopify
  4. Hive – marketing tools (downloads, contests, polls, signup widgets), contact list management and email marketing tools and analytics
  5. MailSquad – an affordable and super easy way to create, send and track delightful emails
  6. Maropost – enterprise solution for email marketing
  7. PostageApp – easier way to send email from web apps
  8. Sendwithus –  tool for marketers to manage and optimize transactional emails
  9. Upaknee – provides easy to use online marketing tools to create beautiful and professional email campaign

Optimization, Personalization & Testing

  1. Aiva Labs – overlay builder that creates mobile-responsive marketing campaigns to optimize your website’s conversion rate
  2. Rooster – helps you convert abandoning visitors into leads, sales and signups
  3. Unbounce – easily create landing pages & website overlays

DAM & MRM

  1. Barberstock – organizes, manages & distributes all of your photos, videos, logos, & documents in one place
  2. ConceptShare – streamlines the review and approval phase of creative production
  3. Eloquent Systems – manage all of your resources and physical and digital assets in one place
  4. MediaValet – enables companies to aggregate, organize and secure their digital assets on the cloud and share them with their teams, suppliers and customers around the world
  5. Northplains – streamlines processes, ensures compliance, and automates workflows
  6. OpenText – manages content and unstructured data for large companies, government agencies, and professional service firms
  7. Southpaw Technology – manages the creation of digital assets for visual effects, feature films, video games, advertising, engineering and other enterprise uses for TACTIC
  8. Vidhub – enables studios and corporations to review and discuss their videos online
  9. Yangaroo –  music promotion, radio promotion and music video distribution

SEO

  1. gShift Labs – helps brands and agencies efficiently understand and improve on the impact and engagement of a company’s content across its web presence
  2. Schema App – suite of tools that allows digital marketers to create and manage Schema markup without requiring them to be an expert in the Schema.org language or writing code
  3. STAT SearchAnalytics – unlimited rank tracking and SERP analytics in markets and locations across the globe
  4. Traffic Is Currency – SEO A/B testing platform to allow you to test exactly which changes to your website will result in an uplift in traffic
  5. Tylio – publishing platform to grow brand awareness and boost recognition

Marketing Automation & Lead Management

  1. ActiveDEMAND – agency marketing automation tool for growing businesses
  2. Dialog Insight – helps you create email marketing campaigns quickly and easily with responsive templates and ready-to-use marketing automation scenarios
  3. Envoke – automates your site, connects your marketing software, and closes the loop to get results
  4. itracMarketer – advanced and flexible Email Marketing, Marketing Automation and CRM solution
  5. Limelight – experiential marketing automation software that helps companies quickly deploy and analyze digital data capture and communication
  6. SimplyCast – all-in-one platform that allows you to discover, organize, and communicate with your leads over all channels of communication
  7. Vendasta – leading marketing & sales platform with a marketplace that helps you sell white-label digital solutions to local businesses at scale

CMS & Web Experience Management

  1. Agility – agile software for building and managing responsive websites and apps
  2. Doxim – empowers banks, credit unions and wealth management firms to improve their customers digital experience
  3. Forestry – powers Jekyll and Hugo sites at scale
  4. October – self-hosted platform based on the Laravel PHP Framework that grows with you
  5. PageCloud – website builder that lets you drag and drop all of your text, pictures, and videos right into your browser
  6. ShoutCMS – enables a non-technical person to design their website and business functions without needing to understand HTML or CSS

Social & Relationships

Call Analytics & Management

  1. Telmetrics – measure offline ad responses such as phone calls & texts

Community & Reviews

  1. Vanilla Forums – community forum software that builds loyalty, grows sales, and improves customer service

Feedback & Chat

  1. DeepPIXEL – enable companies to build artificial intelligence bots for customer service and sales
  2. MyLiveChat – free, fast, high performance and user-friendly live chat software
  3. InTheChat – 2-Way SMS texting, social media, live chat, messengers, and email platform
  4. Leger Metrics – survey your customers in real-time
  5. Wantoo – makes it easy to listen, analyze, and act on feedback from your team, your customers or anyone else

Advocacy, Loyalty & Referrals

  1. Aimia – data-driven marketing and loyalty analytics company
  2. Givex – provides tools that drive customer engagement while also accelerating operational efficiency, through a merchant’s physical, online and mobile sales channels
  3. iGotPro – business networking system that is exclusively offered to professional service providers
  4. Hubba – industry community that connects brands, buyers and influencers
  5. Influitive – helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth
  6. InstAppDeals – word of mouth communication platform that puts the user at the centre of dealmaking
  7. Loyalty Gator – web-based loyalty programs, gift cards programs, and employee loyalty programs
  8. LoyaltyMatch – makes loyalty programs more exciting, rewarding and fun by enabling game and loyalty mechanics for clubs, venues and consumers
  9. PostBeyond – enables employees to share approved brand content with their personal networks in an efficient, consistent, and measurable way
  10. RewardStream – referral marketing with a refer-a-friend program that creates engagement, generates more leads, and increases sales
  11. Smile.io – helps retailers create a points-based customer loyalty program to reward customers for purchases, interactions, social sharing, and referrals
  12. Thirdshelf – helps independent retailers drive sales with their own loyalty program and automated customer communications

Influencers

  1. #paid – enables authentic and engaging product placement through social influencers who are famous
  2. MavenSocial – tracks and captures the economic impact of influencers on any marketing campaign
  3. MuseFind – helps you match, contact, and track ROI with influencers
  4. Socialpeeks – helps you the micro-influencers who will have a real impact on your business
  5. Tradable Bits – fan-based marketing platform that unifies engagement campaigns, user-generated content, CRM and social ads

Social Media Marketing & Monitoring

  1. Candid – storytelling tool that brings together Instagrammers and brands to create authentic and beautiful community experiences
  2. CrowdRiff – helps you harness the power of visuals to attract new visitors, influencers and happy customers
  3. EasyRedir – manages URL redirects to reinforce your brand, maximize SEO and share new ideas
  4. Engagement Labs – brings together online social media listening with offline word-of-mouth conversation analytics to create a single performance score
  5. Foursixty – turns your brand and customer-generated social content into shoppable galleries for your online store
  6. Hootsuite – manages social media for organizations to collaboratively execute campaigns across social networks
  7. Keyhole – real-time hashtag tracker for Twitter, Instagram and Facebook
  8. Later – plans, uploads, and schedules your Instagram posts
  9. Nexalogy – discovers conversations on social networks
  10. Nimble Quotes – automatically posts inspirational quotes of your choice to your account
  11. Plumlytics – grow social media audiences at scale with AI-driven content marketing, analytics and social customer service
  12. Social Oomph – schedules updates, finds quality people to follow, and monitors social media activity
  13. Spokal – scheduling that learns your audience’s preferences, and delivers content they want to drive more leads to your site
  14. Sysomos – searches, discovers, listens, publishes, engages, and analyzes earned, owned, and paid media
  15. Tradable Bits – fan-based marketing platform that unifies engagement campaigns, user-generated content, CRM and social ads
  16. Trendspottr – predictive trend intelligence for brands, marketers and PR professionals
  17. Trending.Info – helps communities leverage social media, by creating a community’s real-time social pulse
  18. Whitespark – tools that improve rankings to drive local business

Customer Experience & Service

  1. Amity – helps you understand which customers need your attention and why
  2. Canopy Labs – customer-level funnel analytics for the omnichannel marketer
  3. EQ Works – leverage audience and location data to uncover deep insights about their customer journey
  4. Givex – provides tools that drive customer engagement while also accelerating operational efficiency, through a merchant’s physical, online and mobile sales channels
  5. iPerceptions –  collects and analyzes customer feedback to boost the performance of your marketing programs
  6. Keatext – text analytics and reporting app that transforms your unstructured customer feedback analysis into actionable insights
  7. Leger Metrics – survey your customers in real-time
  8. ResponseTek – provides organizations with a single view of the customer experience with quantitative and verbatim analysis
  9. SPLICE Software – optimizes customer interactions by creating better proactive, outbound communications using the power of the human voice
  10. Vision Critical – builds engaged insight communities that offer real-time feedback

Events, Meetings & Webinars

  1. e180 – creates web and mobile matchmaking tools connecting like-minded people interested in learning from each other
  2. Eventbase – enhances attendee experience by providing a feature-rich, location-aware, native event app on smartphone and tablet devices
  3. EventMobi – helps engage audiences, enhance attendee experience, further green practices and generate revenue for event organizers
  4. Eventpeeks – drive social media engagement and sponsorship revenues at live events
  5. InitLive – helps schedule, recruit, manage, adapt, and communicate with staff and volunteers
  6. Intellitix – RFID-based cashless payments, access control, and brand amplification
  7. LiveGauge – helps brands measure and calculate ROI for real-world marketing spend
  8. Picatic – makes it simple to create stunning event pages, manage registrations, and sell tickets anywhere
  9. PixMob – LED wearables for enhanced crowd experiences
  10. PocketSocial – helps build a community and bring like-minded people together at events
  11. QuickMobile – delights audiences by enhancing the way they network, schedules activities, engages with content, and accesses information

CRM

  1. 1CRM – all-in-one sales tracking, marketing automation, PSA, and order management
  2. Account HQ – domain-specific CRM for manufacturing, industrial equipment, and scientific instrumentation
  3. AdLuge – allows you to see all clients on one page, review lead trends, review performance trends, review meeting statuses, create opportunities, and review sales trends.
  4. InfoFlo – helps organize, archive, filter, and search for vital information in Outlook
  5. Maximizer CRM – integrated sales, marketing, support, and analytics tools to build high-performing teams
  6. Method:CRM – helps small business owners to nurture and convert leads by integrating QuickBooks financial and customer relationship data
  7. NexJ Systems – integrates enterprise data stores and applications to deliver a customer-centric view of information for finance and insurance
  8. Salesboom – integrated solution with Outlook, QuickBooks, invoicing, quoting, and project management
  9. Tabillo – collaborative enterprise level application that is designed to help users centralize their knowledge and business activities
  10. Tier1CRM – specialized solutions for capital markets and other financial services market segments
  11. Wild Apricot – membership management software for small associations and non-profits

Commerce & Sales

Retail & Proximity Marketing

  1. Aislelabs – enterprise mobile wallet marketing platform with iBeacon indoor targeting
  2. Daisy Intelligence – analyzes raw point of sale data
    and provides weekly operational recommendations
    that grow top line sales
  3. Group FiO – ERP, CRM, order management and retail applications that manage and improve efficiency of business operations
  4. Lightspeed – POS solution that handles sales, customer management and inventory needs
  5. Linkett – marketing system that boosts product sales & engages in-store customers through intelligent screen technology
  6. Lumotune – integrated signage, multifunction smart glass/windows, large scale displays on buildings, residential, privacy enabling spaces, and architectural displays
  7. Mercatus – helps grocers integrate with multiple technology partners to deliver exceptional in-store and online shopping experiences
  8. Mobile Customer Connect – in-store analytics provides actionable insights into shopper behaviour to improve store performance
  9. POET – help front line staff create memorable retail experiences and form profitable, lasting customer relationships
  10. Screenfluence – manages your entire display network from any location
  11. ScreenScape – plug & play device that lets you turn any TV into a digital sign
  12. Spin – helps you engage and learn from your audience with touch-screen solutions that drive valuable user insight
  13. Statflo – uses AI to activate and enable idle retail associates so they can increase sales and create the best buying experiences
  14. Tulip Retail – mobile platform built for retail store associates to offer a world-class omnichannel experience

Automation, Enablement & Intelligence

  1. Caspy – AI-powered Chrome Extension that mutes inbox noise to help you build stronger relationships with email contacts that you actually care about
  2. ClickBack –  helps B2B companies fill their marketing and sales pipeline from day one
  3. ContactMonkey – helps close more deals by tracking who opens your emails
  4. Introhive – enabling organizations to automate logging activity by utilizes their existing CRM, contact book and social networking connections
  5. Gopher Leads – empowers your front line staff to generate leads for sales
  6. Loopio – RFP software that helps your team collaborate and respond to RFPs with ease
  7. Nudge – artificial intelligence that gives you a constant list of engagement opportunities without spending hours on research
  8. Obero SPM – helps forward looking organizations streamline their sales planning, execution and optimization processes
  9. Prospect – finds contact data for any prospect and imports it directly into Salesforce
  10. Prospecting – builds custom prospecting lists and lets you search, find and export full prospect details to your CRM or email
  11. Shoelace – helps you boost sales by recapturing visitors who abandon your website
  12. TeamGram – improves teamwork by tracking tasks, customer relationships and sales
  13. Tier1CRM – specialized solutions for capital markets and other financial services market segments
  14. Zoom.ai – automated virtual assistant for the workplace that handles meetings, research, intros, reminders, travel, and more

Affiliate Marketing & Management

  1. AffiliateWire – boosts your customer acquisitions with access to a global network of leading performance marketers

E-Commerce Platforms & Carts

  1. Elastic Path – creates innovative customer experiences that cement relationships and define your brand value
  2. FinestShops – infrastructure management for retailers, manufacturers, and agencies who do not have a large IT department
  3. LemonStand – helps web developers, agencies and fast-growing brands create beautiful online stores that stand out and sell more
  4. Mobify – mobile shopping platform that helps enterprise retailers create shopping experiences across every mobile touchpoint
  5. Orckestra – omnichannel commerce platform that unifies your e-commerce software, mobile commerce, and your retail stores
  6. OrderDynamics – retail order management system that reduces the complexities of managing your omnichannel customer orders
  7. Shopify – multi-channel commerce platform designed for small and medium-sized businesses
  8. Snipcart – fully customizable, HTML and JavaScript-based shopping cart for any website
  9. Unata – powers 1-to-1 omni-commerce, delivering seamless and intuitive customer experiences that are more inter-connected, engaging and personal

Channel, Partner & Local Marketing

  1. 360insights – unified platform and analytics for SPIFFs, rebates, co-op, MDF, STA, training and analytics
  2. Acquisio – optimizes search campaigns and reports on social, mobile and display initiatives
  3. ChannelAssist – encourages engagement, builds loyalty, and enables business performance and results
  4. Magentrix – provides social intranets and self-service solutions for employee, customer and partner communities
  5. SweetIQ – drives more customers to your business with smart local listings, targeted campaigns, and data-driven solutions

E-Commerce Marketing

  1. Nextopia – provider of site search, autocomplete, and navigation to increase sales
  2. Spently – turns transactional emails into marketing opportunities with product recommendations, discounts, and more follow-up emails

Data

Audience / Market Data & Enhancement

  1. Ataccama – integrates data quality, master data management, data governance, and big data processing in a collaborative EIM platform
  2. CRMfusion – Salesforce integration that assists organizations with their data cleansing and data quality goals
  3. ExchangeLeads – lead generation data software that allows companies to exchange their B2B Leads
  4. Macromeasures – enable marketers to understand who their customers are and deliver contextual, personalized experiences
  5. MetricWire – enables domain experts to better understand human behaviour and create positive change in the lives of others
  6. PiinPoint – fast, intuitive, and affordable platform to help businesses find the best locations for expansion
  7. Radiant –  delivers seamless, customizable, end-to-end, networking, cloud managed network and voice solutions

Marketing Analytics, Performance & Attribution

  1. Allocadia –  helps marketing teams achieve better planning, investment management, and ROI measurement
  2. FunnelCake – helps B2B marketing teams learn about their buyer’s journey so they can zero in on what’s driving revenue today and what’s needed for future growth

Mobile & Web Analytics

  1. Measurely – data and insights that help account and analytics teams win more premium native and integrated advertising campaigns
  2. Mobile Customer Connect – in-store analytics provides actionable insights into shopper behaviour to improve store performance
  3. PaveAI – produces personalized reports that help increase engagement and revenue for your website
  4. SalesChoice – predictive and prescriptive analytics that increases the performance of B2B sales
  5. Trialfire – customer intelligence and analytics platform that removes obstacles to using data to grow your business
  6. Vantage – helps retailers and brands use their data to reach customers and grow their business

Dashboards & Data Visualization

  1. Dashboard Insight – provides insight into dashboards, business intelligence and data visualization
  2. DashThis –  gathers all your marketing data into one automated report
  3. Dundas – gives you full control over your data so you can create stunning dashboards, embedded analytics, and a personal user experience
  4. Klipfolio – dashboards for teams who want to continuously monitor the health of their business
  5. Picnic – simplifies Google Analytics data in an actionable dashboard and sends you weekly emails with your most important stats
  6. Plotly – create and share informative charts by connecting your imported data with an online chart creation tool

Business / Customer Intelligence & Data Science

  1. Affinio – leverages the interest graph to understand today’s consumer
  2. AllSight – get a 360 view of what customers are doing online, in-store through an app, or all of the above
  3. Angoss – advanced analytics for businesses looking to improve performance across risk, marketing and sales
  4. Intelex – manages environment, health & safety, quality and suppliers for regulatory compliance, and streamlines ISO initiatives
  5. Klue – helps enterprises discover and leverage competitive intelligence
  6. Longview – delivers data integrity to enable a single version of the truth and helps you make smarter business decisions
  7. Qoints – provides a collaborative repository for digital marketing data and allows monitor the success of their campaigns against their competition
  8. Rubikloud – retail intelligence platform focused on turning retail data into revenue
  9. Vantage – helps retailers and brands use their data to reach customers and grow their business

Predictive Analytics

  1. Engagement Labs – brings together online social media listening with offline word-of-mouth conversation analytics to create a single performance score
  2. Measurely – data and insights that help account and analytics teams win more premium native and integrated advertising campaigns
  3. nGUVU – provides gamification and machine learning-based workforce optimization for contact centres to increase engagement
  4. SalesChoice – predictive and prescriptive analytics that increases the performance of B2B sales
  5. Vantage – helps retailers and brands use their data to reach customers and grow their business

Data Integration

  1. Tropical – takes all your app data and sends hypertargeted emails to specific groups of users based on behaviour, demographic, and purchase history

Management

Talent Management

  1. Axonify –  employee knowledge platform that uses microlearning and knowledge-on-demand to fuel people and power organizations
  2. Collage – all-in-one HR and benefits platform built for Canadian small and medium businesses
  3. Halogen Software – solutions for performance management, succession planning, learning, and compensation
  4. Ideal – automates tedious, time-consuming tasks including candidate sourcing and manual resume screening
  5. Keyobi – career platform for young professionals
  6. Organimi – tool that makes it easy to create, share and maintain organizational charts
  7. Plasticity Labs – survey and employee engagement platform that improves Emotional Intelligence
  8. Plum – pre-employment assessment tool and hiring solution identifies job applicants with the highest potential and matches them to a company’s culture
  9. Tabnex – AI platform that provides integrated intelligence on candidates to decrease the costs of hiring, and improve the quality of talent pipeline
  10. Talemetry – works with your applicant tracking system to bring all recruitment marketing channels and activities into one place
  11. Technomedia –  simplifies talent management and aligns talent with business objectives, and unifies the collaboration between employees

Product Management

  1. OneDesk – combines product management, project management, and customer service into a streamlined app
  2. Roadmunk – creates beautiful product roadmaps quickly and exports into common sharable formats

Budgeting & Finance

  1. Allocadia –  helps marketing teams achieve better planning, investment management, and ROI measurement
  2. Prophix – corporate performance management software for budgeting, forecasting, planning, and reporting
  3. True Sky – corporate performance management software that simplifies the budgeting and forecasting process for companies using Excel

Collaboration

  1. Igloo Software – provides digital workplace solutions that connect people, processes, and information to create a more productive and engaged workforce
  2. Jostle – improves employee engagement, expresses company culture, and makes communication happen over intranet
  3. Mitel – telecommunications company providing unified communications solutions for business
  4. Noodle – social Intranet software that gives companies the ability to share ideas, documents, calendars and collaborate on projects
  5. Powernoodle – helps organizations make better decisions by leveraging know-how, experience, instinct, insight, observation, values, assumptions, and beliefs
  6. Stormboard – a real-time sticky note whiteboard that helps you brainstorm, organize, prioritize, and act on the best ideas

Projects & Workflow

  1. AceProject – project management software with collaboration, time tracking, and expense tracking
  2. Changepoint – helps businesses gain competitive advantage and increase profitability through complete portfolio visibility, planning insight, process automation, and improved resource utilization throughout a customer’s lifecycle
  3. Easy Projects – replaces the mess of spreadsheets, emails, and whiteboards with a simple workspace for everyone to collaborate together
  4. Flow – project management software that helps plan projects, prioritize to-dos, delegate tasks, and collaborate beautifully
  5. Function Point – project management software with time tracking, budgeting, resourcing, and reporting
  6. GainX – helps businesses accelerate and scale across strategy, market, operations, and culture
  7. Hello Focus –  a productivity to-do list app that helps people stay focused, get more done, and stay organized
  8. HeyOrca – helps marketing agencies seamlessly plan and approve social media content
  9. Leankor – helps to manage projects collaboratively, see workflow, and automates processes to speed up delivery
  10. OneDesk – combines product management, project management, and customer service into a streamlined app
  11. Planbox –  agile project management tool that allows members of multiple business functions to plan, collaborate and deliver projects
  12. TimeHero – combines tasks and events into one calendar, automatically adjusting as things change

Agile & Lean Management

  1. Sandglaz – helps manage agile projects with intuitive agile boards for Scrum, Kanban, Scrumban, or custom workflows
  2. ZenHub – adds powerful tracking, planning and reporting features to GitHub

Vendor Analysis

  1. Cloudswave – helps you discover the most effective software to best fit your company’s road to success through a unique rating system

Please let us know in the comments if we missed your company or miscategorized you. We would love to make it right!

  • Richard Wong

    Hey there,

    Great job at piecing together some of the major players in the Canadian MarTech Landscape. I’d love to point and introduce you to #paid (www.hashtagpaid.com). We’ve been working with some of the biggest brands and agencies across Canada to connect them with our roster of influencers.

    We use a combination of algorithms to give pricing recommendations for each influencer collaboration (we give them their fair market value, they decide what to price themselves), as well as a matching algorithm which helps brands find the right influencers to partner up with—based on their audience target, content style, and campaign objectives. To ensure the brand-influencer collaborations run smoothly, we have our team of influencer marketing account experts who help coordinate all of the major timelines and project manage the entire process.

    Check out our Instagram (@hashtagpaid) and website (www.hashtagpaid.com) to see some of our recent work.

    (It’d be great to be added to your Influencer category!)

    Thanks,

    Richard
    VP Marketing | #paid

  • Our own Canadian martech landscape!

    Thanks for the effort to put this together. I’d like to point you to a service to include…. female-led NimbleQuotes.com posts inspirational quotes to your Twitter stream as if you’ve tweeted them yourself. No branding, no logos, we’ve got your back. Think content as a service. 60+ categories of quote topics, almost 10,000 quotes to personalize with hashtags, images, colours, time zones and scheduling. We’re 2 years old in June. 30-day free trial for all. Thanks for considering and great work again on the landscape.

  • Hi,

    What a great idea! Kudos to you for doing all the work.

    I’d like to add a suggestion to your list: Envoke.com
    We’re a Toronto based marketing automation and email marketing software company.

    • Hi Keith, we put you under Automation, Enablement, and Intelligence but we can move you to the Marketing Automation category if you like 🙂

  • Marc Weiner

    You should add Acquisio, 100 person martech company in Montreal. Does SMB search

  • Jeff Burnett

    gShift needs to be on here. They are on Profit 50, Profit 500, CEO is on W100 list How you missed this organization is incredible.

  • Great list, but there are a few great Canadian companies missing in the event section including QuickMobile (Vancouver), Pixmob (Montreal), e180 (Montreal) and InitLive (Ottawa),

    • Will do!

      • Emily Dick

        Thanks for the QuickMobile add!

      • Emily Dick

        Thanks for the QuickMobile add!

  • Terry Ibele

    What an awesome resource, it’s like a treasure hunt looking for all the companies I know.

  • Eric Voyer

    Awesome list! I’m always so proud to see so many awesome companies and startups coming out of Canada.

    I would love it if you could feature the company I am a part of, Gnow.it. Gnow.it is a content discovery and publishing software, designed to help marketers grow their influence online (especially social media) by way of finding and sharing the best, current information in their space.