Whether it’s that next blog, article, or email, writing content gets put on the back burner. We know we should be writing, but we find excuses to pass it up. Get a list of startups, visit their blogs, and you’ll … Read More
Author Archives: John Zupancic
What the Facebook Dislike button means for content marketing
If you haven’t heard, Facebook is adding a Dislike button to their social network. It was confirmed during a public town hall meeting earlier this week by the CEO himself: “People have asked about the ‘Dislike’ button for many years, … Read More
How to improve your content by being agile
Trends are always changing, relevant news is always happening, and spontaneous opportunities for creating content are presenting themselves as a result. We’re all short on time and want to concentrate our efforts on what’s going to have the most return. … Read More
12 hacks for meeting lots of people at conferences
It’s been a few weeks since I’ve last posted – pneumonia can really stall your blog if you’re the only writer. #StartupProblems seems like the most relevant channel to post this on. Now that I’ve recovered, I’m itching to talk … Read More
4 Google algorithm updates, and what they mean for your content
Google is always updating their search ranking algorithms. A couple weeks ago, they released their latest algorithmic change, Panda 4.2. But this is only one update – Google releases over 500 updates every year! As marketers, we want to have … Read More
3 uncommon tactics to promote your blog after publishing
You spend hours writing a blog post. After it’s finally published, you open up Facebook, Twitter, and LinkedIn to share away. That’s all good! Sharing a link to social networks through Buffer or Hootsuite after publishing is the standard. Besides … Read More
8 content marketing blogs you should be following
What’s the best way to stay updated with the world of content marketing? Follow influencers and thought leaders. Whether you’re a seasoned pro or just getting started, there 8 blogs are chock-full of advice, trends, and so much more: 1. … Read More
4 reasons nobody’s sharing your content
Your company Twitter feed is filled with curated content because you learned it’s important to share the content of others. But, when it comes to your own content, you’re left sitting in the dark. Why are my blog posts and … Read More
4 lessons WWE can teach us about brand voice
I’m a long-time World Wrestling Entertainment (WWE) fan. As a kid, I followed wrestling religiously, and I still tune in occasionally. I snapped this picture at a live event in Toronto earlier this year. Yesterday, I stumbled across leaked images … Read More
This is what repurposed content looks like
Creating enough content to support each stage of the buying cycle is an overwhelming task. You have limited time, budget, and access to subject matter expertise. One of the efficient ways to feed your content beast is to repurpose existing … Read More