Author Archives: John Zupancic

So, you’re starting to learn inbound and content marketing. Congratulations on taking your first step into the crazy world of content! You have lots to learn; don’t worry, there are hundreds of companies (like us) whose job it is to … Read More

One of the largest untapped marketing opportunities is the failure to engage co-workers in the content marketing process. When was the last time your sales department wrote a blog post? How often do your engineers share your content with their … Read More

If you’ve read anything about content marketing, you already know marketers need to start thinking more like publishers. Every major publisher has an editorial calendar: a planned agenda for their content. A content calendar isn’t just a calendar marketed with … Read More

We all want our content to be on the front page of Google’s search results. And for good reason, 71% of Google searches result in a click on a page one listing. In our quest, we learn about SEO tactics, … Read More

Last week, Google implemented a mobile friendly ranking criteria for pages within their search results. The update can move your site up or down depending on how well your content displays on mobile devices such as smartphones and tablets. Sites … Read More

Blog posts can have a staggering amount of content, both for the reader and the writer (you!). Outlining not only lets you write faster, but also makes your content more readable. I often use my initial outline to think through … Read More

Content marketing is becoming prominent as a key customer acquisition strategy for more and more organizations. Most marketers understand that creating and sharing engaging content draws more visitors to their website, which leads to more page views, signups, prospects, paying … Read More

“How do I come up with the perfect blog post title” is a question I get asked often. Writers can spend hours tweaking the title of their post. And for good reason: your title is almost always the first thing … Read More