Creating enough content to support each stage of the buying cycle is an overwhelming task. You have limited time, budget, and access to subject matter expertise. One of the efficient ways to feed your content beast is to repurpose existing … Read More
Wriber Blog
3 pieces of terrible content marketing advice
So, you’re starting to learn inbound and content marketing. Congratulations on taking your first step into the crazy world of content! You have lots to learn; don’t worry, there are hundreds of companies (like us) whose job it is to … Read More
Are algorithms going to replace writers?
“This (Wriber) might replace me.” – One-third of all writers I meet I’m an entrepreneur, marketer, and software developer that helps B2B marketers write better content through the use of machine learning algorithms. Scrutiny comes with the territory of operating … Read More
How to leverage your co-workers for content marketing
One of the largest untapped marketing opportunities is the failure to engage co-workers in the content marketing process. When was the last time your sales department wrote a blog post? How often do your engineers share your content with their … Read More
4 basic steps for implementing a content calendar
If you’ve read anything about content marketing, you already know marketers need to start thinking more like publishers. Every major publisher has an editorial calendar: a planned agenda for their content. A content calendar isn’t just a calendar marketed with … Read More
Messages are more important than keywords
We all want our content to be on the front page of Google’s search results. And for good reason, 71% of Google searches result in a click on a page one listing. In our quest, we learn about SEO tactics, … Read More
Mobilegeddon (or, Google’s new mobile friendly criteria for content)
Last week, Google implemented a mobile friendly ranking criteria for pages within their search results. The update can move your site up or down depending on how well your content displays on mobile devices such as smartphones and tablets. Sites … Read More
How to outline your blog post the right way
Blog posts can have a staggering amount of content, both for the reader and the writer (you!). Outlining not only lets you write faster, but also makes your content more readable. I often use my initial outline to think through … Read More
Does your content have context?
Content marketing is becoming prominent as a key customer acquisition strategy for more and more organizations. Most marketers understand that creating and sharing engaging content draws more visitors to their website, which leads to more page views, signups, prospects, paying … Read More
How to eliminate every blogging distraction
You wake up, stretch, sip your morning coffee, and declare, “Today is the day I finally get that blog done!” As you step into the office, your co-worker starts chatting about last night’s episode of your favourite show. After your … Read More