Content Marketing

Adding print to your marketing technology mix

In our interview with Steve Falk from PrimeData, we talk direct mail statistics, repurposed content, and attribution models! Kendra: Here at Wriber, we’re obviously huge fans of using content to market your business. We see every day how startups and enterprises … Read More

Content Marketing

Our marketing technology startup crushes

TSP Weekly is an amazing podcast in Kitchener/Waterloo that talks to a different startup founder every week. Their questions range from brilliantly insightful, to downright absurd. One of my favourite standard asks is, “What’s your startup crush?” There’s such a … Read More

Content Marketing, Procrastination

Story telling lessons from March Madness “Cinderella” teams

I’ll admit it. We’re in that little March Madness lull before Final 4, and I’m suffering from withdrawal. My family has a very competitive bracket challenge, and this year it’s not even close – I’m crushing it. But now I … Read More

Content Marketing

Block spam referral traffic in Google Analytics

I was so excited this week when I opened Google Analytics to look at our stats. The graphs of users and sessions were both trending up. When I looked into where that traffic was coming from, I saw a huge … Read More

Content Marketing

How to co-write with experts

Co-writing content is always a challenge. You have double the goals, vision, and feelings. (Let’s be honest, most of us get attached to our writing.) Writing with a subject matter expert (SME) can be even more difficult. You’re likely working … Read More

Content Marketing, Life@Wriber

The myth we’re building startups on: if you build it they will come

We talk to startups every day. They’re built on sweat, passion, and optimism. And while I’ve spent a lot of time soaking that up (well, hopefully not the sweat), I’ve also spent hours trying to convince founders that their tech … Read More

Content Marketing

7 productivity hacks for busy content creators

Hi everyone. My name is Denise and I am the owner of Stratigro Business Consulting. Stratigro provides  tools for small business owners to help them identify and overcome challenges and grow their business. For 2016 we have committed to using content … Read More

Content Marketing

How to write content that wins micro-moments

What exactly is a micro-moment? Micro-moments are instances in our lives when we identify that we have a need; a problem we need to solve, a product we need to buy, or the answer to an endless amount of questions … Read More

Content Marketing

Why I no longer call myself a content marketer

I’m an inbound marketer. Until recently, I hadn’t given a lot of thought to the label I gave myself. Occasionally, when someone asked what I did, I’d reference content marketing. For me, inbound and content marketing are both about providing … Read More

Content Marketing

What the Facebook Dislike button means for content marketing

If you haven’t heard, Facebook is adding a Dislike button to their social network. It was confirmed during a public town hall meeting earlier this week by the CEO himself: “People have asked about the ‘Dislike’ button for many years, … Read More