Case Studies & Ebooks

Writing your brand guidelines

Your prospects are self-selecting in and out of your funnel based on what they learn about you from external sources and from your content. Consistency is more important than ever, and brand guidelines should include more than just imagery. This … Read More

Content Marketing

7 productivity hacks for busy content creators

Hi everyone. My name is Denise and I am the owner of Stratigro Business Consulting. Stratigro provides  tools for small business owners to help them identify and overcome challenges and grow their business. For 2016 we have committed to using content … Read More

Case Studies & Ebooks

Defining your brand personality

Brand personalities give a relatable and trustworthy face to companies. Defining your brand isn’t easy, but it’s necessary to help your audience form an emotional connection with you. Our free workbook is full of exercises that will guide you through … Read More

Content Marketing

How to write content that wins micro-moments

What exactly is a micro-moment? Micro-moments are instances in our lives when we identify that we have a need; a problem we need to solve, a product we need to buy, or the answer to an endless amount of questions … Read More

Procrastination

Valentine’s fails that will make you love your editor

Ah Valentine’s Day. It’s never been one of my favourite holidays. But I have to admit that I’ve always enjoyed making fun of the sickeningly sweet ads that start as soon as the holidays finish. Husbands, if you don’t buy … Read More

Case Studies & Ebooks

The art of managing writers and crushing your business goals

Managing teams of creative people is both incredibly rewarding and intensely challenging. They pour their heart and soul into every project, and they care about producing quality work. But their goals aren’t always aligned with the company’s, and all creatives … Read More

Content Marketing

Why I no longer call myself a content marketer

I’m an inbound marketer. Until recently, I hadn’t given a lot of thought to the label I gave myself. Occasionally, when someone asked what I did, I’d reference content marketing. For me, inbound and content marketing are both about providing … Read More